Audio-Technica, a leading innovator in transducer technology, has forged a strong partnership with the MotoAmerica race series, a testament to the credibility and trustworthiness of its broadcast products. As the official Broadcast Partner of MotoAmerica, Audio-Technica supplies microphones and headphones that are not just used but relied upon to capture the sounds on the track, rider interviews, and behind-the-scenes programming, even in the harshest weather conditions.
The MotoAmerica race series tours the U.S. with multiple race events throughout the season, exposing Audio-Technica's equipment to various environmental challenges, including rain, hot sun, and variable conditions. The broadcast products have been designed to stand up to intense conditions for the greatest outdoor events. Gary Dixon, Audio-Technica U.S. Director of Broadcast Business Development, acknowledges the demanding nature of these events, stating, "These events push the limits of the rider and the machine. It is the same for the production equipment: loud sounds, variable environmental conditions, and the rigors of setup and teardown with hundreds of miles between tracks."
Despite these challenges, Audio-Technica's broadcast products have consistently delivered exceptional audio quality, ensuring that the roar of the vehicles, real-time commentary, and rider interviews are captured with precision and clarity. Jeromy “Twig” Hogue, MotoAmerica’s Senior Audio Engineer, lauds the performance of Audio-Technica's microphones: "Not only are we hearing things as we have never heard them before, but in live TV we do not have the time for equipment not to be working. We can count on the Audio-Technica broadcast products to not only give us great sounding audio but also to give us the best sound no matter what extreme weather we may run into on the tracks.”
The durability and reliability of Audio-Technica's broadcast solutions have not just enhanced but transformed the overall audio experience for MotoAmerica viewers and fans. From the roaring engines to the insightful commentary, every aspect of the race is captured with exceptional quality, ensuring an engaging experience that brings the thrill of the race to audiences worldwide.
Proven Performance in Extreme Conditions
Audio-Technica's commitment to producing high-quality audio equipment extends beyond just studio environments. The company's broadcast products are designed to withstand the rigors of outdoor events, ensuring consistent performance even in challenging weather conditions.
Through its partnership with MotoAmerica, Audio-Technica has demonstrated the resilience and reliability of its broadcast solutions, solidifying its position as a trusted provider of audio solutions for high-stakes outdoor productions.
For more information about Audio-Technica's professional audio solutions, visit audio-technica.com/broadcast-audio.
